Winter sales 2026 in Greece are just around the corner, marking one of the most anticipated shopping seasons of the year for both locals and visitors. This extended sales period lasts nearly two months and brings substantial discounts across Greek stores. An added bonus this January will be two designated Sunday shopping days, making it easier to plan purchases without the weekday rush.

When Do Winter Sales Start in Greece in 2026?

The official winter sales period in Greece begins on:

• Monday, January 12, 2026

• and runs through Friday, February 27, 2026

Throughout this time, shoppers across the country - including Athens, Thessaloniki, and major tourist destinations - can expect significant price reductions on clothing, footwear, electronics, and household goods.

Sunday Shopping During Winter Sales in Greece

Greek retail regulations allow stores to open on select Sundays during the winter sales season. In 2026, shoppers will be able to take advantage of two Sunday openings:

• Sunday, January 19, 2026

• Sunday, January 26, 2026

Recommended opening hours: 11:00 a.m. to 6:00 p.m.

These Sunday openings are especially convenient for full-time workers and tourists looking to combine shopping with sightseeing.

Winter Sales 2026 in Greece: Consumer Rights Explained

Greek consumer protection organizations remind shoppers that clear rules apply during sale periods to ensure transparency and fair pricing.

Key Consumer Rights During Sales in Greece

• Clear price labeling – Every discounted product must display both the original price and the reduced sale price.

• Accurate reference pricing – Discounts must be based on the lowest price charged in the previous 30 days (or 10 days for newly introduced products).

• Discount transparency – If more than 60% of a store’s inventory is discounted, retailers must clearly state the discount range (for example, “up to 50% off”).

• Outlet and stock stores – Must clearly distinguish between old and new prices in a readable format.

• Misleading promotions prohibited – False or deceptive discounts may result in fines of up to 4% of a retailer’s annual turnover.

Why Plan Your Shopping During Greece’s Winter Sales?

Winter sales in Greece 2026 offer an excellent opportunity to purchase branded products at competitive prices, often lower than in many other EU countries. The availability of Sunday shopping adds flexibility and allows shoppers to browse at a relaxed pace.

💡 Shopping tip: Before heading to the stores, compare prices online and track items in advance - it’s the best way to make sure a deal is truly worth it.